/// Amway

BE BRANDING KIT

Project Overview

Amway was deep in the process of developing a program aimed at capturing the interest of Generation Y called “Be.” But a strong identity and visuals were needed to help bring the program’s potential to life. Incubate accepted the challenge, distilling 10 months of market research to create an entire identity for Be including a logo, collateral materials, photography and website all packaged inside a 50-page brand book.

Services

Strategy
Creative Direction
Art Direction
Photography Direction
Writing
Design
Production

LOGO & BRAND GUIDELINES

Incubate_Design_Amway_Be_Project-2

Logo design

Incubate_Design_Amway_Be_Project-4

Logo & tagline lockup

Incubate_Design_Amway_Be_Project-1

50-page brand book

Incubate_Design_Amway_Be_Project-7

Photography tone

WEBSITE

GRAPHICAL LAYOUT & ENVIRONMENTAL USAGE

Wheat pasting poster mockups

Pop-Up Shops