Defyance
Brand Identity & E-Commerce Website

Project Overview

Defyance clothing is a combining of the unlike. A blend of high-fashion boldness and performance fabrics, resulting in designs that are simple, modest, condition adapting, and clean but unexpected. Incubate began collaborating with Defyance on the creation and development of their brand positioning/strategy, identity collateral and web presence. Since then Incubate and Defyance have collaborated on a number of projects including the creation and development of their sales kits, lookbooks, product naming and descriptions, lifestyle and product photography, product sales tags, retailer store signage, and the design and development of a robust e-commerce website.

*Shout outs to our amazing web developers over at Flying-Saucer, and the stunning photograhy of Chad Boutin.

Services

Brand Strategy
Creative Direction
Art Direction
Design
Illustration
Copywriting
Photography
Website Development
Production

E-COMMERCE WEBSITE

E-Commerce Website design created by Incubate Design for Defyance Clothing
E-Commerce Website design created by Incubate Design for Defyance Clothing
E-Commerce Website design created by Incubate Design for Defyance Clothing

BRAND COLLATERAL

Defyance brand collateral created by Incubate Design

Identity Assets

Defyance business card design created by Incubate Design

Business card closeup

Catalog showing Defyance Clothing's brand statement created by Incubate Design

Brand Manifesto

Lookbook & Photography

Brand materials for Defyance Clothing brand
Catalog cover for Defyance Clothing created by Incubate Design
Brand materials designed for Defyance Brand Identity created by Incubate Design
Photography direction for Defyance brand identity

Retail Assets

Defyance logo on signage in retail space
Hang tag for Defyance Clothing created by Incubate Design
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