Our friends over at Coates Kokes asked us to help with the concept, design and production of two animated ads for Energy Trust of Oregon.
The goal of the first spot was to create awareness for the “Get More for Your Energy” campaign, which encourages residential customers to participate in Energy Trust of Oregon’s Home Energy Review. The concept centered around the idea of your house is a box and what you can add to that box to make it more energy efficient. The result is fun 30 second animated piece that ties in directly with Energy Trust’s brand kit. Shortly after the launch we created to 15 second cut-downs as well.
The goal for the second spot was to again create awareness for the “Get More for Your Energy” campaign, but this time the focus was on engaging business and industrial customers to save energy. The concept centered around the commercial lighting and how updating to energy efficient lighting could benefit your workplace in multiple ways. For this piece we collaborated with local Illustrator Kieron Dywer and local sound designer Lance Limbocker, to design a lighthearted and memorable way to introduce the Energy Trust message. The end result is another 30 second animated piece, with enough excitement to want to watch it again.