Some jobs are straightforward. Others involve parsing ethnographical data. This is just what Incubate did when they teamed up with Intel’s IXR team. The first phase of the project involved distilling mounds of raw information on the customs and habits of people and cultures into a cohesive story about the future of data. Next, Incubate created a video that set the stage 20 years out to inspire the company and spur new ideas and thinking around this different take on personal data. Specific video responsibilities included script writing, production, shooting, animation, VO and sound design.