OPB
Oregon Field Guide On-Air Branding Package

Project Overview

For 27 years Oregon Field Guide has explored the vast natural wonders throughout the Northwest, depicting stories that range from exploration and outdoor recreation to issues on ecological conservation throughout the area. Viewers ranging from decades-long fans to channel surfing stop-overs have been met with awe and intrigue from the show’s unwavering sense for raw discovery and educational insight. Approaching the launch of its 28th season, the show’s producers recognized a need to update their on-air brand package graphics in order to deliver relevant and up-to-date content to their audience. Equipped with a cache of brand new footage and stories, the team at OPB asked Incubate for help in designing and developing a new visual style that would compliment Oregon Field Guide’s sense of raw exploration and journalism. What resulted was a brand new opening sequence and brand kit treated with an informative style without being obtrusive or disrespectful to the beautiful photography of the show. The brand package consists of a series of animated graphic templates, icons and typography treatments that allow the producers to develop each Oregon Field Guide episode in a flexible yet consistent manner.

To watch the Oregon Field Guide Season 28 premiere and other episodes, visit Oregon Field Guide on OPB

Services

Creative Direction
Art Direction
Design
Animation

Show Open

Graphics Package

Graphics Templates

Lower third graphics for Oregon Field Guide overlaid on footage of Steve Amen standing near wetlands

Lower Third

Location graphics designed by Incubate design for Oregon Field Guide

Location Animation

Screen graphics showing Oregon Field Guide URL overlaid on footage of coastline

Digital Toss

Segment transition graphics designed by Incubate design for Oregon Field Guide

Segment Transition

End of Show URL graphics designed by Incubate design for Oregon Field Guide

End of Show URL

Promo for OPB's Oregon Field Guide showing the logo on a green background

Promo

Logo Build

Animation of graphics for OPB's Oregon Field Guide logo overlaid on footage of sunlit cliff walls
Animation of graphics for OPB's Oregon Field Guide logo overlaid on footage of sunlit cliff walls
OPB's Oregon Field Guide logo overlaid on footage of sunlit cliff walls

Oregon Field Guide on Digg

OPB Oregon Field Guide Image

Watch the documentary by clicking here.

Oregon Public Broadcasting Oregon Field Guide on-air branding package
Oregon Public Broadcasting Oregon Field Guide on-air branding package
OPB Oregon Field Guide Image
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