Coast Flashlights & Knives
Coast E-Commerce Website

Project Overview

Coast came to Incubate with a mission to re-think, re-design and refresh their websites into one cohesive brand/ecommerce presence that would reflect the quality and craftsmanship of their innovative flashlights and knives. Our solution brought their exceptional products to the forefront while also simplifying and clarifying the various technical features that are associated with each item. One area of focus was product selection. With most flashlight and knife websites it’s hard to get a sense of scale. We took this as a challenge and designed a way to visually compare the various sizes of products relative to one another. The site is built with all the latest HTML5/CSS3/Javascript and is driven from a robust content management system that handles everything from product entries, to customer order fulfillment, to internationalization, to blog and content posts. The end result is a contemporary responsive website that compliments Coast’s commitment to innovation, technology and craftsmanship.

Services

Content Strategy
Creative Direction
UX / UI Design
Art Direction
Illustration
Website Development
Content Migration
Content Production

WEBSITE

Homepage of Coast Products website

PRODUCT FILTER FEATURE

Product Search Page of Coast Products website

PRODUCT PAGE

Product page of Coast Products website

TECHNOLOGY PAGE

Technology section of Coast Products website

ANIMATED TECHNOLOGY CONTENT

BRANDED EMAIL TEMPLATES

Screenshots of Coast's email newsletter marketing brand kit
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