Defyance clothing is a combining of the unlike. A blend of high-fashion boldness and performance fabrics, resulting in designs that are simple, modest, condition adapting, and clean but unexpected. Incubate began collaborating with Defyance on the creation and development of their brand positioning/strategy, identity collateral and web presence. Since then Incubate and Defyance have collaborated on a number of projects including the creation and development of their sales kits, lookbooks, product naming and descriptions, lifestyle and product photography, product sales tags, retailer store signage, and the design and development of a robust e-commerce website.
*Shout outs to our amazing web developers over at Flying-Saucer, and the stunning photograhy of Chad Boutin.