Let’s start easy: you know Intel. Within Intel is a super-secretive group whose job is to dream up new, magical devices that delight or imagine exciting, new interactions with the ever growing amounts data around us. Trust us, they’re badasses. And yes their job is fun. However, what they do is more than classified, it’s confusing and is defined by a process that lacks process. This group turned to Incubate to help put a face on the Interactions and Experience Research lab (IXR) and to create beauty, order and sense out of seemingly nonsense. Specifically, various positioning work, collateral and digital materials were all developed for use within the company.