Incubate worked with Oregon Public Broadcasting’s (OPB) News division, over the course of 3 broadcast seasons, to develop a campaign of TV commercials, advertising the OPB News Radio offerings, specifically the Morning Edition Show. The concept was to quickly show how easily and seamlessly OPB Radio fits in with your daily routine. Additionally we focused on highlighting the various ways that OPB News can be enjoyed in relatable ways. The series has been a success and we look forward to extending the campaign next Fall.
