Seven Words For Design Book

Project Overview

Incubate worked with Tony Salvador at Intel to design his latest book, “Seven Words for Design.” The book is a reflection on his 20 years of field research for Intel and acts as a guidepost for the processes and reflections a group might involve when designing objects, systems and technologies. Our goal was to find a interesting way to visualize this content also highlighting key images from his research travels around the world. The final book was produced and distributed in both print and digital formats.


Creative Direction
Art Direction

Gallery Installation