Biamp asked Incubate to concept and produce a print and web banner-based advertising campaign to continue the awareness and promotion of their new TesiraLUX Product. The content of the ads was based around the ideas inherent in the product’s core technical features (no latency, high detail/low compression and lip synced audio) while the imagery played with the viewer’s perception, basically asking them to spot the non-existent differences between TesiraLUX’s video signal input or output. While still early in the campaign, the ads have been featured in AV trade publications (print and online) such as Sound and Video Contractor, AV Interactive and InAVate.
Services
Strategy
Creative Direction
Art Direction
Design
Illustration
Copywriting
Production
PRINT ADS
WEB BANNERS
