Biamp
TesiraLux Advertising Campaign

Project Overview

Biamp asked Incubate to concept and produce a print and web banner-based advertising campaign to continue the awareness and promotion of their new TesiraLUX Product. The content of the ads was based around the ideas inherent in the product’s core technical features (no latency, high detail/low compression and lip synced audio) while the imagery played with the viewer’s perception, basically asking them to spot the non-existent differences between TesiraLUX’s video signal input or output. While still early in the campaign, the ads have been featured in AV trade publications (print and online) such as Sound and Video Contractor, AV Interactive and InAVate.

Services

Strategy
Creative Direction
Art Direction
Design
Illustration
Copywriting
Production

PRINT ADS

Biamp's TesiraLux Magazine Ad
Biamp's TesiraLux Magazine Advertising campaign

WEB BANNERS

Biamp's TesiraLux Digital Ad Banner
Biamp's TesiraLux Digital Ad Banner
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