/// OREGON PUBLIC BROADCASTING

OPB ON-AIR BRAND KIT

Project Overview

Incubate was asked to redesign the look, feel and functionality of OPB’s On-Air Identity system that they initially created back in 2006. The objective was not only to bring renewed life to the graphic logo but to also create a graphic system that could conceptually reference and support the various individuals, communities and ideas that make up OPB’s programming. Working with a foundational concept of individual parts coming together to make a whole, our process led us down a number of exciting paths. We ended with a cohesive and vibrant set of new animated graphics, templates and sound marks. The end result was a contemporary look that compliments the station’s goals, programming and voice.

Services

Creative Direction
Art Direction
Design
Animation
Sound Design
Music Creation

On-Air Brand Kit Reel

On-Air Brand Kit Elements

OPB_Concept2_Low3rd_3
OPB_promo
OPB_billboard
OPB_Concept2-StationID
OPB_Concept2_Low3rd_1
OPB_underwriting
OPB_2012_HeroLogo_Final_end-sm

OPB ORIGINAL SERIES LOGO ANIMATION