Biamp has been a leader in the audio end of the professional AV market for 40 years. Chances are, the last time you were in an airport, convention center or mall, you experienced their product. But for this project, Biamp asked Incubate to help launch a new direction for the company: Real-time video. TesiraLUX is the world’s first high-quality, real-time 4K video distribution solution with lip sync capabilities.
The Incubate lab went to work, devising an integrated social media campaign designed to rally industry decision makers around TesiraLUX and draw them to the product launch.
The campaign began by enlisting our audience, aka the Chosen Ones, to join Biamp’s “secret mission.” Over the course of five weeks, we engaged our audience with videos, Facebook ads, tweets, texts, a WhoIsTLux.com website, an elaborate direct mail piece and a custom Google Cardboard giveaway.
What began as a series of teasers, evolved into a full-scale frenzy leading up to the TesiraLUX launch—and the premier of the product video we also created—in front of hundreds of fans at Infocomm 2016.
Services
Strategy
Creative Direction
Art Direction
Design
Illustration
Copywriting
Script Writing
Animation
Editorial
Audio Production
Video Production
CAMPAIGN PRE-TEASER MAILER
SOCIAL MEDIA TEASER VIDEOS
Teaser #1
Teaser #2
Teaser #3
Teaser #4
TRADE SHOW LAUNCH VIDEO
TLUX MISSION CONTROL WEBSITE
TLUX TEXT MESSAGING MISSION ALERTS
Covert Message Clue #3
INFOCOMM 16 - COMPLETED TLUX MISSION REWARD
For Google Cardboard users,
Click Here to view our campaign videos in a special 3D experience
SOCIAL MEDIA AUDIENCE TESTIMONIALS
INFOCOMM 16 - PRODUCT VIDEO DEBUT IN BIAMP BOOTH
