Project Overview

To help with Coast’s renewed marketing efforts, Incubate was asked to concept a revised brand photography direction and produce a series of images that would reflect this new direction. Our concept was quite simple: reality. All of Coast’s products are built to withstand and support industrial level use and what better then just to show how, where and who uses these products on a daily basis. So we packed up and headed out with our good photographer friend Boone Speed to document some gritty real life situations with real people.

Services

Creative Direction
Art Direction
Producing
Photography
Post Production