Sometimes you can’t just tell someone that your product is great—you have to show them. With a good majority of Coast’s customers shopping online at CoastPortland.com and third party retailers like HomeDepot.com and Amazon, Coast needed some online content to show how and why their products stand out at the top of their industry. So we set to work, designing web graphics and filming and animating videos for their website to quickly highlight the design and technology features of their flashlights, headlamps, and knives.