Directlight Product Calculator Website

Project Overview

Incubate was asked to create a new online sales tool for the debut of Planar’s new Directlight LED Video Wall product; an innovative large format seamless display wall solution. The goals for this online sales tool were much like the requirements for the Clarity Matrix G2 Online Calculator project, allowing curious customers the ability to design and spec out an ultra large seamless display wall that can be custom configured to their space. For brand and usage consistency, we based the design and structure of this new website on what we had originally created, but completely reworked the graphics kit as well as the extensive HTML5 and Javascript magic that drives the results of the user’s display wall configurations. Along with the design and development of the website, Incubate was also responsible for creating and producing the marketing images, product demonstration animations and a product marketing video that accompanied this online sales tool.

The Directlight LED Video Wall Product has been a huge success, and the Directlight LED Video Wall Calculator website has again been instrumental in aiding Architects, Designers, Integrators and curious video display wall customers with the ability and knowledge to add this innovative display technology into their client’s environments.

See it in action at:


Art Direction
3D Design
Motion Graphics
Web Development


Planar Directlight LED Video Wall System homepage
Planar Directlight LED Video Wall System configuration
Planar Directlight LED Video Wall System configuration
Planar Directlight LED Video Wall system calculator
Planar Directlight screenshot of EasyAlign Mounting System
Screenshot of Planar's Directlight Wall-Mount Design

Product Marketing Video