Oregon Public Broadcasting
First Look TV Commercial

Project Overview

Incubate worked with OPB to develop an illustrated TV spot advertising their daily email newsletter, First Look. The concept was to introduce First Look as an easy way to access essential news and cultural stories from around the Northwest. Additionally, we focused on the ability for users to customize what kind of content they opt to receive. We created a 30-second spot as well as a 15-second takedown.


Creative Direction
Art Direction
Audio Production
Video Production

2021 First Look - 30s TV Spot