Oregon Public Broadcasting
Legacy Planning TV Commercials

Project Overview

Among the many ways to support OPB through charitable donations is to contribute and leave a lasting legacy at the same time. OPB asked Incubate to help develop a TV spot advertising their free personal estate and will planning kit, to help bring awareness to the importance of planning for the future. Our concept went beyond simply asking for contributions and focused on the idea of creating a legacy and using philanthropy to leave this world better off than when you found it. The result was a light hearted 30 second awareness piece that was so successful, we’ve created two–15 second variation’s on the animation over the course of the following years.


Creative Direction
Art Direction
Audio Production
Video Production

2020 Legacy Planning - 30s Spot

2021 Will Planning - 15s Spot

2023 Legacy Planning - 15s Spot