Oregon Public Broadcasting
Legacy Planning TV Commercials

Project Overview

Among the many ways to support OPB through charitable donations is to contribute and leave a lasting legacy at the same time. OPB asked Incubate to help develop a TV spot advertising their free personal estate planning kit and help bring awareness to the importance of planning for the future. Our concept went beyond simply asking for contributions and focused on the idea of creating a legacy and using philanthropy to leave this world better off than when you found it. The result was a 30s awareness piece that was so successful we created a second animation spot the following year.


Creative Direction
Art Direction
Audio Production
Video Production

2020 Legacy Planning - 30s Spot

2021 Legacy Planning - 15s Spot

2023 Legacy Planning - 15s Spot