The dreamers at Intel’s secretive, future-focused Interactions & Experience Research lab (IXR) needed an engaging way to collect and share their forward-thinking articles on all kinds of different subjects. Done. Incubate took a non-digital approach that juxtaposed wonderfully not only with Intel’s culture, but with the content of the book itself. The unorthodox cut at the bottom of the book speaks to the idea of flux and helps the book pop off the shelf (not literally). The final book design contained 250 pages and 25 custom illustrations.