OPB asked Incubate to concept and develop five new 7-second television interstitials to add to their existing on-air branding package that we originally created. The new program interstitials are aimed at promoting and supporting a variety of OPB’s latest offerings. With the short duration and clarity of message in mind, we brought each piece to life through the use of simple animations and sound design. The end product is cohesive package of animated graphics that compliments the established look and feel of the OPBs programming and voice.