Incubate collaborated with OPB to develop a 30 Second TV Commercial highlighting the simplicity and benefits of their new Sustaining Circle Fund Raising Campaign. The Sustaining Circle is a program that allows a member to donate automatically on a monthly basis, providing the member with all the benefits of a regular membership with the added piece of mind that their support is ongoing. We extended the look and feel we developed for their on-air branding kit, through the introduction of additional illustrated elements and Oregon-specific regional references.