When your job includes shredding earth, pulverizing rock and incinerating landscapes with high explosives, safety is clearly a priority. That’s one of several messages Aggregate Resource Industries (ARI) wanted conveyed in their new brand identity package. Along with safety, boldness, power and a we-get-it-done attitude come through in the new logo, signage, collateral, vehicle graphics and website.
Services
Brand Strategy
Creative Direction
Art Direction
Design
Production
Logo
Brand Kit
