Amway was deep in the process of developing a program aimed at capturing the interest of Generation Y called “Be.” But a strong identity and visuals were needed to help bring the program’s potential to life. Incubate accepted the challenge, distilling 10 months of market research to create an entire identity for Be including a logo, collateral materials, photography and website all packaged inside a 50-page brand book.
Services
Brand Strategy
Creative Direction
Art Direction
Design
Illustration
Copywriting
Photography
Production
LOGO & BRAND GUIDELINES
Logo design
Logo & tagline lockup
50-page brand book
Photography tone
GRAPHICAL LAYOUT & ENVIRONMENTAL USAGE
Wheat pasting poster mockups
Pop-Up Shops