BE Branding Kit

Project Overview

Amway was deep in the process of developing a program aimed at capturing the interest of Generation Y called “Be.” But a strong identity and visuals were needed to help bring the program’s potential to life. Incubate accepted the challenge, distilling 10 months of market research to create an entire identity for Be including a logo, collateral materials, photography and website all packaged inside a 50-page brand book.