ARI
Aggregate Resource Industries Branding

Project Overview

When your job includes shredding earth, pulverizing rock and incinerating landscapes with high explosives, safety is clearly a priority. That’s one of several messages Aggregate Resource Industries (ARI) wanted conveyed in their new brand identity package. Along with safety, boldness, power and a we-get-it-done attitude come through in the new logo, signage, collateral, vehicle graphics and website.

Services

Brand Strategy
Creative Direction
Art Direction
Design
Production

Logo

ARI logo

Brand Kit

ARI brand styleguide
ARI brand stationary
ARI logos on door and sign of building
Person wearing construction helmet with ARI logo standing in front of heavy equipment
ARI logos on door and sign of building
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