Pulling on rubber boots and stepping onto the docks at Tillamook, we took our first steps into the pre-dawn world of renowned NW Salmon & Steelhead fishing guide, Terry Mulkey. For Terry, his day is already well underway—rigging lines and strategizing about the day’s weather, tides, and water temperatures—a normal routine for his clients. We were here to study this daily practice, listen in on his stories and fishing philosophies, and even do some fishing ourselves to hopefully catch the best glimpse of what Mulkey’s Guide Service has to offer. The product? A boatload of salmon to bring home, plus all the information and photography we needed to create a brand new logo, business cards, and SEO optimized website that continues to direct new clients to find and book all of their Northwest fishing adventures with Terry.