A little bit traditional, a little bit quirky, and entirely approachable. Our good friends at Alterman Law Group know the value of trusted relationships, and so when it came time to revamp their logo and brand identity, they turned to Incubate for help. Our direction focused on their deep-rooted knowledge of the history of Portland and how they’ve come to form long-standing relationships with their clients and community. What resulted was a logo built to feel traditional yet future-forward, friendly yet sturdy, and secure with a touch of unexpectedness. Their professionalism extends into the rest of the brand materials, with hints of their quirkiness coming through in their mailers and annual “Happy Birthday, Oregon” holiday cards.