/// Holland Partner Group

HALLASAN

Project Overview

The Holland Partner Group set their sights high when they broke ground on what will become Koreatown LA’s most elevated high-rise luxury apartment building. To help establish a namesake and brand identity, they turned to Incubate for help in capturing what it means to live in luxury at the epicenter of LA culture, art, and culinary adventure. Hallasan, meaning “high enough to pull the universe,” is the name of South Korea’s highest mountain where we found inspiration from its status as an active volcano–always in the process of reinventing itself, much like the people of LA. Our logo mark references this sense of status and culture with its gestural, peak-like brush stroke and gold accents to represent the sunshine and glamor of LA. This language extends throughout the rest of the property’s branding, through its writing & tone direction, photography direction, interior and exterior signage direction, on-site experiences, marketing materials, advertising, website direction, and branded collateral.

Services

Creative Direction
Brand Strategy
Art Direction
Property Naming
Photography & Writing Direction
Website Design

BRAND STATEMENT

BRAND ELEMENTS

BRAND COLLATERAL

BRAND EXTENSIONS

Influencer event ideas curated to attract new clientele to the building while simultaneously elevating the neighborhood of Koreatown.

BUILDING SIGNAGE