Holland Residential
Savanna Real Estate Branding Package

Project Overview

As Holland Residential began breaking ground on their latest multi-family property development in the Reed’s Crossing Neighborhood in South Hillsboro, Oregon, they asked Incubate to name and brand the new real estate property. The Reed’s Crossing neighborhood is an impressive mixed-use master-planned community, focused on the ideals of New Urbanism, which highlight modernism, environmentalism, walkability, and community as key drivers. With these ideals as our starting point, Incubate dove into researching the diverse history of the area and the surrounding ecosystems for additional conceptual inspiration.

We named the new development – Savanna.  Savanna as a name, reflects the beauty and history of this region, where rolling hills of prairie grass and majestic white oaks once flourished. The name has a feminine charm that blends the classic and the contemporary. Additionally, Savanna evokes the colors of green and gold, the spaciousness of nature, and the warmth of wood—all elements that are incorporated with the property’s modern interior design. 

Once the naming process was complete, Incubate connected and designed the branding and identity system for the building. The new Savanna brand has a modern yet elegant and timeless aesthetic with nods to both the traditional and the natural. The branding was brought to life through a 17-page brand guidelines book that highlights the brand’s positioning statement, the new Savanna logo, recommendations for logo usage, the brand colors, textures, typography, and branded collateral references.

Check out this stunning new Holland Residential Property at Reeds Crossing.  

Services

Brand Strategy
Creative Direction
Art Direction
Design
Illustration
Copywriting
Naming
Production

BRAND STORY

Savanna at Reed's Crossing branding story created by Incubate Design

BRAND ELEMENTS

Savanna at Reed's Crossing brand book imagery created by Incubate Design
Savanna at Reed's Crossing branding logo created by Incubate Design
Savanna at Reed's Crossing branding color palette
Savanna at Reed's Crossing main logo page of the brand book
Savanna at Reed's Crossing logos
Savanna at Reed's Crossing showing typography branding elements
Savanna apartments at Reed's Crossing branding page showing logos
Savanna at Reed's Crossing mockup of branded window and folder created by incubate design
Savanna at Reed's Crossing mockup of branded elements created by incubate design
Savanna at Reed's Crossing mockup of logos
Savanna at Reed's Crossing showing a example of a website layout
Incubate Real Estate Branding - Savanna at Reed's Crossing Exterior
Incubate Real Estate Branding - Savanna at Reed's Crossing interior
Incubate Real Estate Branding - Savanna at Reed's Crossing pool deck
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