Holland Residential
The Miles Branding

Project Overview

Location matters when choosing a new place to live. South Cooper Mountain in Beaverton, Oregon has always been a destination for families seeking a new home. From the pioneers who followed the Oregon Trail to the modern adventurers who love the outdoors, this area offers a unique blend of city and nature. Holland Residential’s newest multi-family apartment complex is located at this very edge of urban and rural. With 216 units and easy access to the Tualatin Valley, this property is ideal for those who want to explore and enjoy the Willamette Valley. 

Holland Residential hired Incubate to name and brand this new apartment community. Inspired by the history, beauty of the land, and proximity to nature, Incubate named the new apartment property “The Miles”. As a name, “The Miles” honors Jane and Miles Davies, who built their farm here in 1853. Additionally, the name reflects their journey and the journeys of those who live here. 

The logo design is inspired by both the surrounding landscape and the log cabin quilt patterns and barn quilt signs that are part of the local culture. The brand’s colors represent the land, sky, and water of the Tualatin Valley. Additionally, the logo shape suggests direction, discovery, and a sense of place. The Miles’ placemaking branding culminated in the creation of an 18-page brand guidelines book that includes the brand statement, The Miles logo, logo usage recommendations, brand colors, textures, typography, and collateral ideas.

Services

Placemaking
Brand Strategy
Creative Direction
Art Direction
Design
Illustration
Copywriting
Naming
Photography
Production

BRAND STORY

The Miles at South Cooper Mountain brand story created by Incubate Design

BRAND ELEMENTS

The Miles at South Cooper Mountain brand showing images for the mood board created by Incubate Design
The Miles at South Cooper Mountain brand Logo created by Incubate Design
The Miles at South Cooper Mountain brand color palette created by Incubate Design
The Miles at South Cooper Mountain secondary brand logo created by Incubate Design
The Miles at South Cooper Mountain brand book showing the Typography created by Incubate Design
The Miles at South Cooper Mountain brand book showing the logo created by Incubate Design
The Miles at South Cooper Mountain Website created by Incubate Design
The Miles at South Cooper Mountain brand mockups showing a window and folder created by Incubate Design
The Miles at South Cooper Mountain brand mockups created by Incubate Design
The Miles at South Cooper Mountain brand mockups of pillow coffee cup and hanging artwork created by Incubate Design
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