Meister Masonry has been a cornerstone of craftsmanship and reliability in the Portland, Oregon area since 1983. However, their website was showing its age. When they turned to Incubate Design for a digital revamp, we grabbed our chisels and got straight to work. After thoroughly assessing their old website, content, and online presence, we seamlessly migrated and spruced up their web content into a new WordPress-powered website. Our main goal? Making sure it looks great on any device and ranks well on Google. To future-proof the website, we continue to manage the WordPress system updates, future content additions, and optimize for SEO and Google ads.
So, if you’re in need of some masonry work or a new stone patio in the greater Portland Area, look no further than our friends at Meister Masonry.
Services
Content Strategy
Creative Direction
UX / UI Design
Art Direction
Illustration
Website Development
Wordpress
SEO Setup
Content Production
Web Design & Development
Incubate is responsible for the design, development, and day-to-day operation of the Meister Masonry Website. Our tasks encompass:
- Strategic Content Refocusing and Rewriting: We strategically re-focused and rewrote the website content to extend user engagement, drive new search engine traffic, and generate measurable conversions.
- SEO Content Crafting and Optimization: We craft and optimize website content and structure for enhanced search engine optimization (SEO) performance.
- WordPress CMS Development: We developed the new website within the WordPress Content Management System (CMS) on a reliable hosting platform provided by WPEngine.
- Integration of Google Apps Suite: We integrated a suite of Google Apps, including Tag Manager, Analytics, Search Console, and Google Ads. This integration helps us better understand the audience base, analyze how individuals find and utilize the website, and maximize online advertising efforts for Meister Masonry.
- Ongoing Website Maintenance: We conduct monthly maintenance tasks, including system updates and routine content/SEO optimizations. These updates are aimed at continually enhancing website performance and customer engagement.
- Responsive Design: At Incubate, we prioritize maintaining industry-standard usability and functionality for our websites across various browser platforms, including desktops, laptops, tablets, and smartphones. Through the implementation of responsive design techniques, we ensure optimal user experiences regardless of the device used to access the website. This approach enhances accessibility and engagement for all visitors, aligning with our commitment to delivering top-notch digital experiences.
