Providence Health & Services approached Incubate to completely re-think their User Experience and User Interface for their multitude of individual foundation websites that span the breadth of 7 states and over 240 institutional funds. The overarching goals were to streamline the donation process, provide a standardized baseline of content needs for each individual foundation that could support large and small institutions, and simplify the navigational structure between the national and local levels of the foundation websites.
Incubate began the process by collaborating with a diverse group of key Providence Foundation stakeholders from multiple states to conduct an overall audit of the site. Collectively we redefined the user base and created a set of features and criteria that needed to be integrated into the front-end design & back-end CMS to help satisfy the needs of the various user groups. Along with leading the discovery audit and initial site research, Incubate was also responsible for developing a streamlined site content strategy that allowed for varying levels of localized content to be added to the individual institutional pages all while keeping a cohesive national brand message.
Our design solution helped humanize the various institutional funds throughout Providence’s hospital facilities. We designed and deployed a flexible content structure that allowed the smaller institutions the same visual presence as the larger institutions. Our new Design System focused heavily on patient and foundational success stories while utilizing relevant photography to highlight the care, compassion, and dedication Providence provides to its patients, staff, and communities. In addition, these stories also give visitors a simple and direct option to make a donation. We also utilized custom illustrations and iconography throughout the site to help soften the intensity often associated with the medical field.
The UI/UX design concept was also developed with the client’s self-managed CMS system in mind. Incubate designed a flexible set of website components and page templates for use within the existing CMS system allowing the Providence team to quickly create, update and manage pages for the individual websites. The design was built to the latest ADA compliance standards and utilized simple imagery and iconography to create defining features throughout the website.