Corporate Website

Project Overview

In an age where visual imagery commands much of our attention, Planar has established itself as a global specialist in enhancing our visual experiences with their large format digital displays. So, when Planar approached Incubate to redesign the product section of their website, we jumped at the chance to support our long-term client. For the initial phase of this project, Incubate set out to rethink and refresh how the product pages of Planar’s web design presence could be rethought to reflect the quality inherent in their exceptional technical display product offerings.

The first task of the web design project was to analyze and develop a new content approach for the product pages of the website. The previous pages were overburdened with content that made it difficult to find relevant information. As a collaborative group, we refocused the product attributes, imagery, and downloads to highlight the items that make the Planar products unique in the AV Industry. From there we delivered a new content structure for the team to utilize that focused on highlighting key product attributes, with an overall goal of delivering scannable and consistent content throughout product page web designs. This revised focus allowed Incubate to also simplify the overall User Interface and User Experience design strategy. The UI/UX design concept was also developed with the client’s self-managed CMS system in mind. Incubate designed a flexible set of website components and page templates, for use within the existing CMS system, that allow Planar’s website content team to quickly create and update product pages for the website, that were guaranteed to adhere to the new web design system. Incubate was also instrumental in managing & collaborating with the CMS development team to ensure that the development of the new website was carried out to the specified design. And finally, we provided production support to the Planar content team with the content creation, deployment, and testing of approximately 150 new product pages.
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Content Strategy
Creative Direction
UX / UI Design
Art Direction
Development Consultation
Content Migration
Content Production


Planar Systems website LED video wall product family page
Planar systems website product page