Planar Website

Project Overview

In an age where visual imagery commands much of our attention, Planar has established itself as a global specialist when it comes to enhancing our visual experiences with their digital displays. So when they approached Incubate with the request to redesign their website, we set out to rethink and refresh their web presence in a way that would reflect the quality seen in their exceptional product lines. We utilized large imagery, organized the product and page information, and restructured the navigation menu to not only give users a better idea of who Planar is and the type of display products they offer, but how their products might be best suited for each of their customer’s unique applications.


Creative Direction
UX Strategy & Design
Art Direction


Product Family Page

Navigation Menu