Circular graphic and photography treatment for Be Experience brand kit
Amway
BE Experience Branding Kit

Project Overview

Amway was deep in the process of developing a program aimed at capturing the interest of Generation Y called “Be.” But a strong identity and visuals were needed to help bring the program’s potential to life. Incubate accepted the challenge, distilling 10 months of market research to create an entire identity for Be including a logo, collateral materials, photography and website all packaged inside a 50-page brand book.

Services

Brand Strategy
Creative Direction
Art Direction
Design
Illustration
Copywriting
Photography
Production

LOGO & BRAND GUIDELINES

Be logo design created by Incubate Design for Amway

Logo design

Graphic artwork for Amway's Be Experience Project created by Incubate Design

Logo & tagline lockup

Brand style guide created for Be Experience by Incubate Design

50-page brand book

Brand photography direction chosen for Be Experience branding kit by Incubate Design

Photography tone

WEBSITE

Website design for Be Experience Brand Kit
Website design for Be Experience Brand Kit
Website design for Be Experience Brand Kit
Website dashboard design for Be Experience Brand Kit

GRAPHICAL LAYOUT & ENVIRONMENTAL USAGE

Graphic artwork for Amway's Be Experience Project created by Incubate Design
Be Experience Brand poster design mockups created by Incubate Design

Wheat pasting poster mockups

Mobile pop-up kiosks with Be logo created by Incubate Design

Pop-Up Shops

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